Hafstroms
hafstroms.se
Håfströms Service AB is a Swedish provider of professional video surveillance systems and security solutions. They offer easy-to-install camera kits, NVR systems, alarm equipment, and accessories for both private and business customers, with professional installation and support services available.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
66
Collections
8
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Home Improvement category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14549 / 16375
Faster than 11% of stores
Home Improvement Ranking
#284 / 334
Top 85% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#256 in Home Improvement
Below 51% of stores
96% below average
66 products vs 1,558 avg
Slower than 85% of Home Improvement stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 503 stores in Home Improvement
96% below average
avg
90% below average
avg
65% below average
avg
95% below average
avg
Category Intelligence
How Hafstroms compares to other home improvement stores
14%
of Home Improvement stores use Klarna
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Hafstroms
Hafstroms is a home improvement ecommerce store built on Shopify and operating in SE. The store currently offers 66 products organized across 8 collections, making it comparable in size for the home improvement category.
Theme and Design
Hafstroms uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hafstroms achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 71/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hafstroms has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Hafstroms ranks #256 out of 503 stores we track. This places them in the top 51% of home improvement stores by product catalog size.
Last scanned
Feb 25, 2026
