Haileybeauty
haileybeauty.com
Hailey Beauty is a cosmetics brand specializing in adaptive makeup products designed to work across multiple skin tones. The store offers a curated selection of foundations, powders, primers, mascaras, and makeup accessories, with their flagship product 'Rebelle' foundation enriched with vitamins and SPF 15 protection.
Excellent Performance
This store scores 90/100 on PageSpeed - a top performer! This level of performance can positively impact conversions and SEO rankings.
Products
15
Collections
5
Pages
12
Blog Posts
123
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#228 / 16375
Faster than 99% of stores
Beauty & Skincare Ranking
#15 / 859
Top 2% in category
Category Avg Performance
54
+36 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#831 in Beauty & Skincare
Below 72% of stores
97% below average
15 products vs 445 avg
Faster than 98% of Beauty & Skincare stores
PageSpeed score: 90/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
97% below average
avg
92% below average
avg
64% below average
avg
137% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 72% by catalog size
high
Strong content (123 blogs, 12 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Haileybeauty
Haileybeauty is a beauty & skincare ecommerce store built on Shopify and operating in CA. The store currently offers 15 products organized across 5 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Haileybeauty uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Haileybeauty achieves a performance score of 90/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Haileybeauty uses TrustPilot for customer reviews and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Haileybeauty ranks #831 out of 1155 stores we track. This places them in the top 72% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
