Hairbymswilliams
hairbymswilliams.com
Hair by Ms Williams is a beauty and hair products store specializing in bespoke pixie wigs and hair units. The store also offers hair essentials, digital products including a masterclass, and appointment scheduling services for personalized consultation.
Products
20
Collections
6
Pages
4
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11414 / 16375
Faster than 30% of stores
Beauty & Cosmetics Ranking
#266 / 403
Top 66% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#385 in Beauty & Cosmetics
Below 67% of stores
94% below average
20 products vs 315 avg
Slower than 66% of Beauty & Cosmetics stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
94% below average
avg
88% below average
avg
79% below average
avg
85% below average
avg
Category Intelligence
How Hairbymswilliams compares to other beauty & cosmetics stores
12%
of Beauty & Cosmetics stores use this theme
15%
of Beauty & Cosmetics stores use Klarna
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 67% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
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About Hairbymswilliams
Hairbymswilliams is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 20 products organized across 6 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Hairbymswilliams uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Hairbymswilliams achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairbymswilliams has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Hairbymswilliams ranks #385 out of 572 stores we track. This places them in the top 67% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
