Hairfetishdolls
hairfetishdolls.com
Hair Fetish Dolls is an ecommerce retailer specializing in affordable wigs and curated hair care products. The store offers a wide variety of wig styles including full lace wigs, pixie cuts, kinky straight, and peruvian curls, along with bundles and closures for hair enthusiasts.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
765
Collections
48
Pages
23
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13245 / 16375
Faster than 19% of stores
Beauty & Skincare Ranking
#627 / 859
Top 73% in category
Category Avg Performance
54
-10 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
101ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#67 in Beauty & Skincare
Top 6% of stores
72% above average
765 products vs 445 avg
Slower than 73% of Beauty & Skincare stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
72% above average
avg
23% below average
avg
30% below average
avg
77% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Hairfetishdolls
Hairfetishdolls is a beauty & skincare ecommerce store built on Shopify and operating in ES. The store currently offers 765 products organized across 48 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Hairfetishdolls uses the Palo Alto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hairfetishdolls achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairfetishdolls uses Yotpo for customer reviews and offers PayPal, Klarna, Sezzle for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Hairfetishdolls ranks #67 out of 1155 stores we track. This places them in the top 6% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
