Hairlight
hairlight.com.au
Hairlight is an Australian beauty supplies retailer specializing in professional salon-grade hair care products. The store offers a curated selection of brands including Elgon, Alter Ego Italy, Moroccan Oil, and Uniq One, focusing on sulfate and paraben-free shampoos, conditioners, treatments, and permanent hair coloring solutions.
Products
480
Collections
64
Pages
7
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10514 / 16375
Faster than 36% of stores
Beauty & Skincare Ranking
#467 / 859
Top 54% in category
Category Avg Performance
54
-1 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#85 in Beauty & Skincare
Top 7% of stores
8% above average
480 products vs 445 avg
Slower than 54% of Beauty & Skincare stores
PageSpeed score: 53/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
8% above average
avg
3% above average
avg
79% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 7% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Hairlight
Hairlight is a beauty & skincare ecommerce store built on Shopify and operating in LV. The store currently offers 480 products organized across 64 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Hairlight uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hairlight achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairlight has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Hairlight ranks #85 out of 1155 stores we track. This places them in the top 7% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
