Hairlockshairextensions
hairlockshairextensions.com.au
HairLocks Hair Extensions is a Gold Coast-based salon specializing in premium human hair extensions and professional application services. The store offers high-quality hair pieces, seamless blends, and expert styling solutions with comprehensive care guidance for customers seeking natural-looking length and volume.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
52
Collections
12
Pages
19
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14875 / 16375
Faster than 9% of stores
Beauty & Cosmetics Ranking
#354 / 403
Top 88% in category
Category Avg Performance
56
-20 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#272 in Beauty & Cosmetics
Above average (top 48%)
83% below average
52 products vs 315 avg
Slower than 88% of Beauty & Cosmetics stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
83% below average
avg
77% below average
avg
0% below average
avg
33% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 48% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Hairlockshairextensions
Hairlockshairextensions is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 52 products organized across 12 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Hairlockshairextensions uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hairlockshairextensions achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairlockshairextensions has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Hairlockshairextensions ranks #272 out of 572 stores we track. This places them in the top 48% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
