Hairpin
hairpin.nu
Hairpin.nu is a Dutch ecommerce store specializing in unique hair accessories and hair jewelry, including decorative hairpins, color hairclips, hairsticks, hair clips, and scrunchies in various styles and colors. The store also offers complementary fashion items and hair care products.
Performance Needs Attention
This store scores 16/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
699
Collections
33
Pages
15
Blog Posts
39
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 41 points below Jewelry & Accessories category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16193 / 16375
Faster than 1% of stores
Jewelry & Accessories Ranking
#511 / 514
Top 99% in category
Category Avg Performance
57
-41 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#106 in Jewelry & Accessories
Top 16% of stores
9% below average
699 products vs 770 avg
Slower than 99% of Jewelry & Accessories stores
PageSpeed score: 16/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
9% below average
avg
34% below average
avg
12% below average
avg
50% above average
avg
Category Intelligence
How Hairpin compares to other jewelry & accessories stores
5%
of Jewelry & Accessories stores use TrustPilot
0%
of Jewelry & Accessories stores use this theme
14%
of Jewelry & Accessories stores use Klarna
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Theme Name
Bijgewerkte kopie van Bijgewerkte kopie van Dis...
Type
Theme Store
Theme Store ID
735
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 16% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Hairpin
Hairpin is a jewelry & accessories ecommerce store built on Shopify and operating in NL. The store currently offers 699 products organized across 33 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Hairpin uses the Bijgewerkte kopie van Bijgewerkte kopie van Dis... theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hairpin achieves a performance score of 16/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairpin uses TrustPilot for customer reviews and offers Klarna for payment flexibility. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Hairpin ranks #106 out of 679 stores we track. This places them in the top 16% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 25, 2026
