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Hairpin

Shopify

hairpin.nu

Hairpin.nu is a Dutch ecommerce store specializing in unique hair accessories and hair jewelry, including decorative hairpins, color hairclips, hairsticks, hair clips, and scrunchies in various styles and colors. The store also offers complementary fashion items and hair care products.

Jewelry & Accessories
Bijgewerkte kopie van Bijgewerkte kopie van Dis...
NL / EUR
TrustPilot
Klarna
Visit Store

Performance Needs Attention

This store scores 16/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

699

Collections

33

Pages

15

Blog Posts

39

CommerceRank Score

Overall store health assessment based on 5 key factors

C

68/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme8/15 (Lesser-known theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 41 points below Jewelry & Accessories category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#16193 / 16375

Faster than 1% of stores

Jewelry & Accessories Ranking

#511 / 514

Top 99% in category

Category Avg Performance

57

-41 below avg

Category Avg LCP

1.9s

Faster than avg

16

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

140ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#106 in Jewelry & Accessories

Top 16% of stores

9% below average

699 products vs 770 avg

Slower than 99% of Jewelry & Accessories stores

PageSpeed score: 16/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products699 / avg 770

9% below average

avg

Collections33 / avg 50

34% below average

avg

Pages15 / avg 17

12% below average

avg

Blog Posts39 / avg 26

50% above average

avg

Category Intelligence

How Hairpin compares to other jewelry & accessories stores

Review Platform Adoption

5%

of Jewelry & Accessories stores use TrustPilot

Theme Adoption

0%

of Jewelry & Accessories stores use this theme

Finance Adoption

14%

of Jewelry & Accessories stores use Klarna

Insights

  • 61% of Jewelry & Accessories stores offer PayPal

Theme & Design

Theme Name

Bijgewerkte kopie van Bijgewerkte kopie van Dis...

Type

Theme Store

Theme Store ID

735

Tech Stack

Platform

Shopify

Reviews Platform

TrustPilot

Payment / Finance

Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 16% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

699 products33 collections15 pages39 blogs

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About Hairpin

Hairpin is a jewelry & accessories ecommerce store built on Shopify and operating in NL. The store currently offers 699 products organized across 33 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Hairpin uses the Bijgewerkte kopie van Bijgewerkte kopie van Dis... theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Hairpin achieves a performance score of 16/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Hairpin uses TrustPilot for customer reviews and offers Klarna for payment flexibility. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal

Competitive Positioning

Within the Jewelry & Accessories category, Hairpin ranks #106 out of 679 stores we track. This places them in the top 16% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 25, 2026

Hairpin | Jewelry & Accessories Store Analysis | CommerceRank