Halilit
halilit.co.uk
Halilit is an online toy retailer offering high-quality toys and games for babies, toddlers, and young children. Their product range includes musical instruments, bath toys, construction sets, role play items, sensory toys, and developmental play products, catering to nurseries, playgroups, schools, and individual families.
Products
646
Collections
71
Pages
11
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
82/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2518 / 16375
Faster than 85% of stores
Toys & Games Ranking
#51 / 293
Top 17% in category
Category Avg Performance
59
+12 above avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
78ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#135 in Toys & Games
Above average (top 29%)
69% below average
646 products vs 2,106 avg
Faster than 83% of Toys & Games stores
PageSpeed score: 71/100
Category Benchmarks
Compared to 465 stores in Toys & Games
69% below average
avg
13% below average
avg
21% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Above average catalog size
Top 29% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
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About Halilit
Halilit is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 646 products organized across 71 collections, making it comparable in size for the toys & games category.
Theme and Design
Halilit uses the Local theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Halilit achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Halilit uses TrustPilot for customer reviews and offers Settle, PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Halilit ranks #135 out of 465 stores we track. This places them in the top 29% of toys & games stores by product catalog size.
Last scanned
Feb 18, 2026
