Back to Directory

Educationaltoys

shopify

educationaltoys.co.uk

Educational Toys for Children supplies a wide range of learning and play products including sensory toys, games, puzzles, role play equipment, arts and crafts items, and specialist products like Tuff Trays for schools, nurseries, and home use. The store emphasizes quality-tested products designed for educational development and offers free delivery with responsive customer service.

Toys & Games
Empire
GB / GBP
TrustPilot
Pipe +1
Visit Store

Performance Needs Attention

This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

607

Collections

148

Pages

27

Blog Posts

58

CommerceRank Score

Overall store health assessment based on 5 key factors

B

72/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 28 points below Toys & Games category average (59)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Toys & Games Ranking

#10 / 293

Top 3% in category

Category Avg Performance

59

-28 below avg

Category Avg LCP

1.6s

Faster than avg

31

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

126ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

522ms

Time to First Byte

SIpoor

10.9s

Speed Index

Store Audit

Actionable insights compared to 465 Toys & Games stores

#9 in Toys & Games

Top 2% of stores

71% below average

607 products vs 2,106 avg

Faster than 97% of Toys & Games stores

PageSpeed score: 31/100

Category Benchmarks

Compared to 465 stores in Toys & Games

Products607 / avg 2,106

71% below average

avg

Collections148 / avg 82

80% above average

avg

Pages27 / avg 14

93% above average

avg

Blog Posts58 / avg 28

107% above average

avg

Theme & Design

Theme Name

Empire

Type

Theme Store

Theme Store ID

838

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

high

Strong content (58 blogs, 27 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

InternationalModern Theme

Store Timeline & History

Feb 2026

607 products148 collections27 pages58 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Educationaltoys

Educationaltoys is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 607 products organized across 148 collections, making it comparable in size for the toys & games category.

Theme and Design

Educationaltoys uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Educationaltoys achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Educationaltoys uses TrustPilot for customer reviews and offers Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Toys & Games category, Educationaltoys ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size.

Last scanned

Feb 22, 2026

Educationaltoys | Toys & Games Store Analysis | CommerceRank