Hamtonsdirect
hamtonsdirect.com
Hamtons Direct is an online retailer specializing in motorcycle gear, work wear, and protective clothing. The store offers a comprehensive range of motorcycle jackets, boots, gloves, helmets, and motocross body armour, alongside work wear, cycling gear, MMA equipment, and other sports apparel from premium brands.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
466
Collections
158
Pages
7
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13176 / 16375
Faster than 20% of stores
Fashion & Clothing Ranking
#2394 / 2989
Top 80% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.9s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1078 in Fashion & Clothing
Top 24% of stores
43% below average
466 products vs 819 avg
Slower than 80% of Fashion & Clothing stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
43% below average
avg
70% above average
avg
83% below average
avg
66% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Hamtonsdirect
Hamtonsdirect is a fashion & clothing ecommerce store built on shopify and operating in MT. The store currently offers 466 products organized across 158 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Hamtonsdirect uses the Fashionopolism theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hamtonsdirect achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hamtonsdirect uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Hamtonsdirect ranks #1078 out of 4419 stores we track. This places them in the top 24% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
