Happystateco
happystateco.com
Happy State Co is a locally-based apparel brand from Bentonville, Arkansas that specializes in graphic t-shirts, hats, and stickers inspired by the Northwest Arkansas region and mountain biking culture. The store offers locally-themed and regionally-inspired clothing and accessories for customers seeking area-specific fashion items.
Products
394
Collections
12
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3290 / 16375
Faster than 80% of stores
Fashion & Clothing Ranking
#649 / 2989
Top 22% in category
Category Avg Performance
57
+12 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1190 in Fashion & Clothing
Above average (top 27%)
52% below average
394 products vs 819 avg
Faster than 78% of Fashion & Clothing stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
52% below average
avg
87% below average
avg
93% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 27% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Happystateco
Happystateco is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 394 products organized across 12 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Happystateco uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Happystateco achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Happystateco has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Happystateco ranks #1190 out of 4419 stores we track. This places them in the top 27% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
