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Happystride

shopify

happystride.co.uk

Happystride is a running and fitness clothing retailer offering shorts, leggings, tops, sunglasses, and other athletic wear designed by runners for runners. The brand emphasizes high-quality, affordable, colorful, and fun designs for fitness enthusiasts worldwide.

Fashion & Clothing
Supply
GB / GBP
TrustPilot
PayPal +4
Visit Store

Performance Needs Attention

This store scores 21/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

381

-6

Collections

20

Pages

16

Blog Posts

32

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content15/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 36 points below Fashion & Clothing category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#16104 / 16375

Faster than 2% of stores

Fashion & Clothing Ranking

#2935 / 2989

Top 98% in category

Category Avg Performance

57

-36 below avg

Category Avg LCP

1.9s

Faster than avg

21

Performance

79

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSneeds work

0.170

Cumulative Layout Shift

INPgood

83ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.8s

First Contentful Paint

TTFBgood

362ms

Time to First Byte

SIpoor

16.4s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1205 in Fashion & Clothing

Above average (top 27%)

53% below average

381 products vs 819 avg

Slower than 98% of Fashion & Clothing stores

PageSpeed score: 21/100

-6 products

Over the past month

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products381 / avg 819

53% below average

avg

Collections20 / avg 93

78% below average

avg

Pages16 / avg 41

61% below average

avg

Blog Posts32 / avg 32

0% above average

avg

Theme & Design

Theme Name

Supply

Type

Theme Store

Theme Store ID

679

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna
Clearpay
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Removed 6 products last month

Tracking History

9 months

Since Jul 2025

Market Position

Above average catalog size

Top 27% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalLegacy Theme

Store Timeline & History

Aug 2025

381 products20 collections16 pages32 blogs

Jul 2025

387 products20 collections16 pages32 blogs

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About Happystride

Happystride is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 381 products organized across 20 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Happystride uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Happystride achieves a performance score of 21/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Happystride uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Happystride ranks #1205 out of 4419 stores we track. This places them in the top 27% of fashion & clothing stores by product catalog size. Over the past month, the store has reduced its catalog by 6 products.

Last scanned

Feb 18, 2026

Happystride | Fashion & Clothing Store Analysis | CommerceRank