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Secret Store

shopify

secret-store.co.uk

SCRT® is an independent British streetwear brand that collaborates with artists and creatives to produce clothing and accessories including t-shirts, hoodies, cut & sew shirts, knitwear, outerwear, trousers, headwear, and shoes. The brand also offers homeware and printed items as part of its product range.

Visit Store

Products

372

Collections

338

Pages

14

Blog Posts

286

CommerceRank Score

Overall store health assessment based on 5 key factors

C

61/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#9616 / 16375

Faster than 41% of stores

Fashion & Clothing Ranking

#1777 / 2989

Top 59% in category

Category Avg Performance

57

-2 below avg

Category Avg LCP

1.9s

Slower than avg

55

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.4s

Largest Contentful Paint

CLSneeds work

0.170

Cumulative Layout Shift

INPgood

141ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

574ms

Time to First Byte

SIpoor

10.0s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1216 in Fashion & Clothing

Above average (top 28%)

55% below average

372 products vs 819 avg

Slower than 59% of Fashion & Clothing stores

PageSpeed score: 55/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products372 / avg 819

55% below average

avg

Collections338 / avg 93

263% above average

avg

Pages14 / avg 41

66% below average

avg

Blog Posts286 / avg 32

794% above average

avg

Theme & Design

Theme Name

Fashionopolism

Type

Theme Store

Theme Store ID

141

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 28% by catalog size

Content Investment

high

Strong content (286 blogs, 14 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Feb 2026

372 products338 collections14 pages286 blogs

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About Secret Store

Secret Store is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 372 products organized across 338 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Secret Store uses the Fashionopolism theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Secret Store achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Secret Store has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Secret Store ranks #1216 out of 4419 stores we track. This places them in the top 28% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Secret Store | Fashion & Clothing Store Analysis | CommerceRank