Hardlandapparel
hardlandapparel.com
Hardland is an outdoor and tactical apparel retailer offering a curated selection of functional clothing and gear for outdoor enthusiasts and tactical applications. Their product range includes tactical clothing, down jackets, outerwear, hammocks, tents, sleeping bags, water sports gear, tactical backpacks, and accessories such as flashlights, footwear, and plate carriers.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
327
Collections
29
Pages
10
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12492 / 16375
Faster than 24% of stores
Sports & Outdoors Ranking
#535 / 716
Top 75% in category
Category Avg Performance
56
-9 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#338 in Sports & Outdoors
Above average (top 31%)
66% below average
327 products vs 976 avg
Slower than 75% of Sports & Outdoors stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
66% below average
avg
81% below average
avg
66% below average
avg
72% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 31% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Hardlandapparel
Hardlandapparel is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 327 products organized across 29 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Hardlandapparel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hardlandapparel achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hardlandapparel uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Hardlandapparel ranks #338 out of 1076 stores we track. This places them in the top 31% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
