Heartsdirect
heartsdirect.co.uk
Hearts Direct is the official online store for Heart of Midlothian Football Club, offering a curated selection of official Hearts merchandise including match kits, player-specific items, retro collections, and branded fan apparel across multiple categories for adults and children.
Products
1,095
Collections
183
Pages
12
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 24 Sports & Merch stores
#2 in Sports & Merch
Top 8% of stores
207% above average
1,095 products vs 357 avg
Category Benchmarks
Compared to 24 stores in Sports & Merch
207% above average
avg
186% above average
avg
33% above average
avg
14% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Top 10% largest catalog
Top 8% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
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Other sports & merch stores with similar size
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About Heartsdirect
Heartsdirect is a sports & merch ecommerce store built on shopify and operating in SI. The store currently offers 1,095 products organized across 183 collections, making it larger than average for the sports & merch category.
Theme and Design
Heartsdirect uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Heartsdirect has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Merch category, Heartsdirect ranks #2 out of 24 stores we track. This places them in the top 8% of sports & merch stores by product catalog size.
Last scanned
Mar 12, 2026
