Heatherbailey
heatherbailey.com
Heather Bailey Store offers designer fabrics, sewing patterns, embroidery patterns, quilting kits, and craft supplies created by professional artist Heather Bailey. The product range includes themed fabric collections, pincushion kits, quilt kits, and accessories for sewers and crafters of all skill levels.
Products
414
Collections
32
Pages
47
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3295 / 16375
Faster than 80% of stores
Arts & Crafts Ranking
#166 / 708
Top 23% in category
Category Avg Performance
60
+9 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#290 in Arts & Crafts
Above average (top 29%)
56% below average
414 products vs 948 avg
Faster than 77% of Arts & Crafts stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
56% below average
avg
36% below average
avg
213% above average
avg
84% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 29% by catalog size
high
Strong content (5 blogs, 47 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Heatherbailey
Heatherbailey is a arts & crafts ecommerce store built on Shopify and operating in US. The store currently offers 414 products organized across 32 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Heatherbailey uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Heatherbailey achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Heatherbailey has not implemented a third-party review platform and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Heatherbailey ranks #290 out of 1004 stores we track. This places them in the top 29% of arts & crafts stores by product catalog size.
Last scanned
Feb 25, 2026
