Heralondon
heralondon.com
HERA is a British clothing brand offering high-quality wardrobe essentials including premium denim, hoodies, sweatshirts, t-shirts, and outerwear for both men and women. The store specializes in elevated basics and staple pieces with free standard delivery on UK orders over £85.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
311
Collections
179
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14588 / 16375
Faster than 11% of stores
Fashion & Clothing Ranking
#2650 / 2989
Top 89% in category
Category Avg Performance
57
-20 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
114ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
355ms
Time to First Byte
8.5s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1348 in Fashion & Clothing
Above average (top 31%)
62% below average
311 products vs 819 avg
Slower than 89% of Fashion & Clothing stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
62% below average
avg
92% above average
avg
93% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 31% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Heralondon
Heralondon is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 311 products organized across 179 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Heralondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Heralondon achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Heralondon uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Heralondon ranks #1348 out of 4419 stores we track. This places them in the top 31% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
