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Lecol

shopify

lecol.net

Le Col is a premium cycling apparel brand offering technical performance wear including jerseys, bib shorts, base layers, jackets, and accessories. Founded by Team GB cyclist Yanto Barker, the brand designs and tests products in professional peloton conditions, catering to both professional and amateur cyclists.

Fashion & Clothing
Bespoke
GB / GBP
PayPal +3
Visit Store

Performance Needs Attention

This store scores 22/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

302

Collections

383

Pages

282

Blog Posts

417

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 35 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#16069 / 16375

Faster than 2% of stores

Fashion & Clothing Ranking

#2929 / 2989

Top 98% in category

Category Avg Performance

57

-35 below avg

Category Avg LCP

1.9s

Faster than avg

22

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

181ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.5s

First Contentful Paint

TTFBgood

558ms

Time to First Byte

SIpoor

15.3s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1371 in Fashion & Clothing

Above average (top 31%)

63% below average

302 products vs 819 avg

Slower than 98% of Fashion & Clothing stores

PageSpeed score: 22/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products302 / avg 819

63% below average

avg

Collections383 / avg 93

312% above average

avg

Pages282 / avg 41

588% above average

avg

Blog Posts417 / avg 32

1203% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 31% by catalog size

Content Investment

high

Strong content (417 blogs, 282 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

302 products383 collections282 pages417 blogs

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About Lecol

Lecol is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 302 products organized across 383 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Lecol uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Lecol achieves a performance score of 22/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Lecol has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Lecol ranks #1371 out of 4419 stores we track. This places them in the top 31% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Lecol | Fashion & Clothing Store Analysis | CommerceRank