Highfy
highfy.pk
Highfy is an authentic cosmetics and skincare store based in Pakistan, specializing in beauty products with categories including face serums, toners, masks, cleansers, exfoliators, moisturizers, creams, and sunscreen. The store offers nationwide delivery within 24-72 hours and provides flexible payment options including installment plans.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6,333
+493Collections
1,385
+11Pages
100
+2Blog Posts
79
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13153 / 16375
Faster than 20% of stores
Beauty & Skincare Ranking
#624 / 859
Top 73% in category
Category Avg Performance
54
-10 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.9s
Largest Contentful Paint
0.010
Cumulative Layout Shift
202ms
Interaction to Next Paint
Additional Metrics
2.7s
First Contentful Paint
735ms
Time to First Byte
9.2s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#15 in Beauty & Skincare
Top 1% of stores
1323% above average
6,333 products vs 445 avg
Slower than 73% of Beauty & Skincare stores
PageSpeed score: 44/100
+764 products
Over the past 6 months
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
1323% above average
avg
2134% above average
avg
203% above average
avg
52% above average
avg
Category Intelligence
How Highfy compares to other beauty & skincare stores
16%
of Beauty & Skincare stores use judge.me
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+14%)
Added 493 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (79 blogs, 100 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Highfy
Highfy is a beauty & skincare ecommerce store built on shopify and operating in PK. The store currently offers 6,333 products organized across 1,385 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Highfy uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Highfy achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Highfy uses judge.me for customer reviews and offers Settle for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Highfy ranks #15 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size. Over the past 6 months, the store has grown its catalog by 764 products.
Last scanned
Feb 18, 2026
