Homecrafters
homecrafters.co.uk
The Home Crafters is a Bristol-based retailer offering craft supplies, painting materials, handmade gifts, and gaming products including Warhammer. The store provides both online shopping and in-store experiences, along with craft workshops for customers.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
5,480
Collections
303
Pages
37
Blog Posts
28
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Arts & Crafts category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-30 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.100
Cumulative Layout Shift
171ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
478% above average
5,480 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 30/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
478% above average
avg
506% above average
avg
147% above average
avg
13% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (28 blogs, 37 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Homecrafters
Homecrafters is a arts & crafts ecommerce store built on shopify and operating in LT. The store currently offers 5,480 products organized across 303 collections, making it larger than average for the arts & crafts category.
Theme and Design
Homecrafters uses the Multi theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Homecrafters achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Homecrafters uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Homecrafters ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 23, 2026
