Houseofcarats
houseofcarats.co.uk
House of Carats is a jewellery brand specialising in timeless, high-quality pieces crafted from premium precious metals and diamond simulants. Their collection includes rings, earrings, necklaces, and bracelets designed for everyday wear and special occasions, positioning themselves as an affordable yet elegant option trusted by over 60,000 customers.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
601
-2Collections
224
Pages
54
+1Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-18 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
152ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
25% below average
601 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 39/100
-2 products
Over the past month
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
25% below average
avg
211% above average
avg
93% above average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
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About Houseofcarats
Houseofcarats is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 601 products organized across 224 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Houseofcarats uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Houseofcarats achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Houseofcarats uses judge.me for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Houseofcarats ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size. Over the past month, the store has reduced its catalog by 2 products.
Last scanned
Feb 23, 2026
