Susancaplan
susancaplan.co.uk
Susan Caplan is a vintage designer jewellery retailer specializing in quality pre-owned pieces from luxury brands including Chanel, Dior, Givenchy, and Trifari. The store offers a curated selection of vintage clip-on earrings, necklaces, bracelets, rings, and brooches ranging from high-end luxury to more affordable vintage options.
Products
635
Collections
107
Pages
25
Blog Posts
64
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#433 / 16375
Faster than 97% of stores
Jewellery & Watches Ranking
#10 / 758
Top 1% in category
Category Avg Performance
57
+28 above avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.090
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
—
Time to First Byte
5.7s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#215 in Jewellery & Watches
Top 20% of stores
21% below average
635 products vs 802 avg
Faster than 99% of Jewellery & Watches stores
PageSpeed score: 85/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
21% below average
avg
49% above average
avg
11% below average
avg
39% above average
avg
Category Intelligence
How Susancaplan compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 20% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Susancaplan
Susancaplan is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 635 products organized across 107 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Susancaplan uses the Aurora theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Susancaplan achieves a performance score of 85/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Susancaplan has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Susancaplan ranks #215 out of 1082 stores we track. This places them in the top 20% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
