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Houseofchikankari

shopify

houseofchikankari.in

House of Chikankari is an ethnic fashion ecommerce store offering hand-embroidered and handmade designer chikankari kurtas, kurtis, palazzos, dupattas, and other traditional Indian garments for women and men. The brand positions itself as a premium purveyor of authentic chikankari embroidery with collections ranging from classic designs to luxury pieces and plus-size options.

Visit Store

Products

602

-79

Collections

306

+6

Pages

30

+1

Blog Posts

255

+11

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#8145 / 16375

Faster than 50% of stores

Fashion & Clothing Ranking

#1520 / 2989

Top 51% in category

Category Avg Performance

57

+1 above avg

Category Avg LCP

1.9s

Slower than avg

58

Performance

78

Accessibility

85

SEO

Core Web Vitals

LCPneeds work

2.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

181ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

1.9s

First Contentful Paint

TTFBgood

707ms

Time to First Byte

SIneeds work

4.2s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#902 in Fashion & Clothing

Top 20% of stores

26% below average

602 products vs 819 avg

Slower than 51% of Fashion & Clothing stores

PageSpeed score: 58/100

+45 products

Over the past 6 months

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products602 / avg 819

26% below average

avg

Collections306 / avg 93

229% above average

avg

Pages30 / avg 41

27% below average

avg

Blog Posts255 / avg 32

697% above average

avg

Category Intelligence

How Houseofchikankari compares to other fashion & clothing stores

Review Platform Adoption

9%

of Fashion & Clothing stores use judge.me

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+8%)

Removed 79 products last month

Tracking History

1+ year

Since Dec 2024

Market Position

Larger than 75% of category

Top 20% by catalog size

Content Investment

high

Strong content (255 blogs, 30 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (71% of category offers BNPL)

Business Sophistication

Established

International

Store Timeline & History

Jun 2025

602 products306 collections30 pages255 blogs

May 2025

681 products300 collections29 pages244 blogs

Apr 2025

646 products298 collections29 pages220 blogs

Mar 2025

637 products295 collections29 pages204 blogs

Mar 2025

557 products280 collections29 pages191 blogs

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About Houseofchikankari

Houseofchikankari is a fashion & clothing ecommerce store built on shopify and operating in IN. The store currently offers 602 products organized across 306 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Houseofchikankari uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Houseofchikankari achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Houseofchikankari uses judge.me for customer reviews. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Houseofchikankari ranks #902 out of 4419 stores we track. This places them in the top 20% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 45 products.

Last scanned

Feb 18, 2026

Houseofchikankari | Fashion & Clothing Store Analysis | CommerceRank