Indiebeer
indiebeer.co.uk
Indiebeer is an online craft beer retailer and physical taproom in Holloway, London, specializing in beers from independent breweries. They offer over 400 different craft beers including IPAs, Pale Ales, Stouts, and Sour Beers, along with gift subscriptions and advent calendars, with free UK mainland delivery on orders over £70.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,889
Collections
61
Pages
19
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
79/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-20 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.250
Cumulative Layout Shift
106ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
704% above average
1,889 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
704% above average
avg
79% above average
avg
6% above average
avg
83% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Indiebeer
Indiebeer is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 1,889 products organized across 61 collections, making it larger than average for the food & drink category.
Theme and Design
Indiebeer uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Indiebeer achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Indiebeer uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Indiebeer ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 23, 2026
