Infinity925
infinity925.co.uk
Infinity 925 is a sterling silver jewelry retailer offering direct-to-consumer sales of silver pieces combined with semi-precious stones including amethyst, amber, blue topaz, mother of pearl, abalone, and cubic zirconia. The store emphasizes wholesale pricing and has supplied the trade for over 30 years.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
79
Collections
33
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Jewellery & Watches category average (57)
- Accessibility score is 61/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13050 / 16375
Faster than 20% of stores
Jewellery & Watches Ranking
#617 / 758
Top 81% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.3s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#742 in Jewellery & Watches
Below 69% of stores
90% below average
79 products vs 802 avg
Slower than 81% of Jewellery & Watches stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
90% below average
avg
54% below average
avg
89% below average
avg
93% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 69% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Infinity925
Infinity925 is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 79 products organized across 33 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Infinity925 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Infinity925 achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 61/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Infinity925 has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Infinity925 ranks #742 out of 1082 stores we track. This places them in the top 69% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
