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Jabbawockycrafts

shopify

jabbawockycrafts.co.uk

Jabbawocky Crafts creates handmade bespoke pendants in Norfolk, featuring unique designs in wood, metal, and resin including collections like Tree of Life, Natural Earth, Mosaics & Millefiori, and Mystical themes. The store focuses on artisanal jewelry pieces sold through craft fairs, festivals, and online retail across Norfolk, Suffolk, and Cambridgeshire.

Visit Store

Products

55

Collections

7

Pages

6

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

D

51/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content9/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

-5 below avg

Category Avg LCP

1.8s

52

Performance

71

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

93% below average

55 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 52/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products55 / avg 802

93% below average

avg

Collections7 / avg 72

90% below average

avg

Pages6 / avg 28

79% below average

avg

Blog Posts4 / avg 46

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

55 products7 collections6 pages4 blogs

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About Jabbawockycrafts

Jabbawockycrafts is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 55 products organized across 7 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Jabbawockycrafts uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Jabbawockycrafts achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 71/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Jabbawockycrafts has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Jabbawockycrafts ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 23, 2026

Jabbawockycrafts | Jewellery & Watches Store Analysis | CommerceRank