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Insidehouse

shopify

insidehouse.com

Inside House is a homeware and furniture retailer specializing in curated interior products, including bedroom furniture, dining room sets, living room pieces, and home accessories sourced from ethical manufacturers and independent designers across the UK and Europe.

Homeware
Pipeline
GB / GBP
Pipe +2
Visit Store

Products

1,028

+15

Collections

250

+3

Pages

21

Blog Posts

24

CommerceRank Score

Overall store health assessment based on 5 key factors

B

72/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Homeware Ranking

#1 / 457

Top 0% in category

Category Avg Performance

58

+6 above avg

Category Avg LCP

2.0s

64

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

14% above average

1,028 products vs 898 avg

Faster than 100% of Homeware stores

PageSpeed score: 64/100

+15 products

Over the past month

Category Benchmarks

Compared to 673 stores in Homeware

Products1,028 / avg 898

14% above average

avg

Collections250 / avg 78

221% above average

avg

Pages21 / avg 20

5% above average

avg

Blog Posts24 / avg 29

17% below average

avg

Theme & Design

Theme Name

Pipeline

Type

Theme Store

Theme Store ID

739

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (28% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

1,028 products250 collections21 pages24 blogs

Feb 2026

1,013 products247 collections21 pages24 blogs

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About Insidehouse

Insidehouse is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 1,028 products organized across 250 collections, making it larger than average for the homeware category.

Theme and Design

Insidehouse uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Insidehouse achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Insidehouse has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Homeware category, Insidehouse ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size. Over the past month, the store has grown its catalog by 15 products.

Last scanned

Feb 23, 2026

Insidehouse | Homeware Store Analysis | CommerceRank