Invoguepets
invoguepets.co.uk
In Vogue Pets is a luxury online pet store offering exclusive designer pet products from worldwide brands. Their catalog includes premium pet clothing, comfortable beds, stylish collars, leads, harnesses, raincoats, and toys, positioning themselves as a high-end retailer for discerning pet owners.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
610
Collections
142
Pages
12
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Pet Supplies category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Pet Supplies Ranking
#2 / 372
Top 1% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#6 in Pet Supplies
Top 1% of stores
48% above average
610 products vs 411 avg
Faster than 99% of Pet Supplies stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
48% above average
avg
216% above average
avg
43% below average
avg
93% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Invoguepets
Invoguepets is a pet supplies ecommerce store built on shopify and operating in DE. The store currently offers 610 products organized across 142 collections, making it larger than average for the pet supplies category.
Theme and Design
Invoguepets uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Invoguepets achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Invoguepets uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Invoguepets ranks #6 out of 576 stores we track. This places them in the top 1% of pet supplies stores by product catalog size.
Last scanned
Feb 23, 2026
