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Ismash

shopify

ismash.com

iSmash is a device repair and refurbished electronics retailer operating 38 locations across London and the UK. They specialize in repairs and servicing of smartphones, tablets, and computers including iPhone, iPad, Google Pixel, and Samsung Galaxy devices, with express repair services available in as little as 30 minutes and a lifetime warranty.

Electronics
Bespoke
GB / GBP
TrustPilot
PayPal +1
Visit Store

Products

908

Collections

145

Pages

195

Blog Posts

57

CommerceRank Score

Overall store health assessment based on 5 key factors

B

77/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • SEO score is 69/100 - fix meta tags, alt text, and structured data

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#11486 / 16375

Faster than 30% of stores

Electronics Ranking

#140 / 233

Top 60% in category

Category Avg Performance

55

-5 below avg

Category Avg LCP

2.0s

Faster than avg

50

Performance

79

Accessibility

69

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPgood

88ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.0s

First Contentful Paint

TTFBgood

464ms

Time to First Byte

SIpoor

10.5s

Speed Index

Store Audit

Actionable insights compared to 345 Electronics stores

#54 in Electronics

Top 16% of stores

45% below average

908 products vs 1,637 avg

Slower than 60% of Electronics stores

PageSpeed score: 50/100

Category Benchmarks

Compared to 345 stores in Electronics

Products908 / avg 1,637

45% below average

avg

Collections145 / avg 83

75% above average

avg

Pages195 / avg 30

550% above average

avg

Blog Posts57 / avg 34

68% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 16% by catalog size

Content Investment

high

Strong content (57 blogs, 195 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Feb 2026

908 products145 collections195 pages57 blogs

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About Ismash

Ismash is a electronics ecommerce store built on shopify and operating in GB. The store currently offers 908 products organized across 145 collections, making it comparable in size for the electronics category.

Theme and Design

Ismash uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ismash achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 69/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ismash uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Electronics category, Ismash ranks #54 out of 345 stores we track. This places them in the top 16% of electronics stores by product catalog size.

Last scanned

Feb 19, 2026

Ismash | Electronics Store Analysis | CommerceRank