Istrap
istrap.uk
iSTRAP is an Australian-based ecommerce retailer specializing in Apple Watch bands, straps, cases, and protective accessories. The store offers a comprehensive range of styles including Sport Band, Milanese Loop, Sport Loop, and Braided Solo Loop, along with case protectors and screen protectors, shipping from Sydney and Melbourne.
Products
742
Collections
104
Pages
33
Blog Posts
126
CommerceRank Score
Overall store health assessment based on 5 key factors
85/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#1897 / 16375
Faster than 88% of stores
Electronics Ranking
#28 / 233
Top 12% in category
Category Avg Performance
55
+18 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 345 Electronics stores
#69 in Electronics
Top 20% of stores
55% below average
742 products vs 1,637 avg
Faster than 88% of Electronics stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 345 stores in Electronics
55% below average
avg
25% above average
avg
10% above average
avg
271% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Apr 2025
Larger than 75% of category
Top 20% by catalog size
high
Strong content (126 blogs, 33 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Aug 2025
Theme changed from Shipping threshold (4.1.3) to Compare at prices (4.1.4)
Jul 2025
Theme changed from BAU 22.05.2025 (4.1.1) to Shipping threshold (4.1.3)
Jun 2025
Theme changed from Mothers Day (4.1.0) to BAU 22.05.2025 (4.1.1)
May 2025
May 2025
Apr 2025
Similar Electronics Stores
Other electronics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Istrap
Istrap is a electronics ecommerce store built on shopify and operating in GB. The store currently offers 742 products organized across 104 collections, making it comparable in size for the electronics category.
Theme and Design
Istrap uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Istrap achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Istrap uses Reviews.io for customer reviews and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Electronics category, Istrap ranks #69 out of 345 stores we track. This places them in the top 20% of electronics stores by product catalog size.
Last scanned
Feb 18, 2026
