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Mintandlily

shopify

mintandlily.com

Mint & Lily is a personalized jewelry retailer offering customizable necklaces, bracelets, rings, and earrings with engraving services. The store specializes in name necklaces, birthstone rings, and engraved cuffs, with products starting at £23-£30 and free shipping on orders over £55 in the UK and $65 in the US.

Jewellery & Watches
Bespoke
US / USD
TrustPilot
PayPal
Visit Store

Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

2,442

+78

Collections

1,167

+18

Pages

1,257

+276

Blog Posts

57

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 11 points below Jewellery & Watches category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#12668 / 16375

Faster than 23% of stores

Jewellery & Watches Ranking

#592 / 758

Top 78% in category

Category Avg Performance

57

-11 below avg

Category Avg LCP

1.8s

Slower than avg

46

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.3s

Largest Contentful Paint

CLSgood

0.100

Cumulative Layout Shift

INPgood

98ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

1.8s

First Contentful Paint

TTFBgood

761ms

Time to First Byte

SIpoor

11.3s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#65 in Jewellery & Watches

Top 6% of stores

204% above average

2,442 products vs 802 avg

Slower than 78% of Jewellery & Watches stores

PageSpeed score: 46/100

+156 products

Over the past 6 months

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products2,442 / avg 802

204% above average

avg

Collections1,167 / avg 72

1521% above average

avg

Pages1,257 / avg 28

4389% above average

avg

Blog Posts57 / avg 46

24% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+7%)

Added 78 products last month

Tracking History

1+ year

Since Dec 2024

Market Position

Top 10% largest catalog

Top 6% by catalog size

Content Investment

high

Strong content (57 blogs, 1257 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Mature

International

Store Timeline & History

Jul 2025

2,442 products1,167 collections1,257 pages57 blogs

Jun 2025

2,364 products1,149 collections981 pages57 blogs

May 2025

2,364 products1,125 collections609 pages27 blogs

Apr 2025

2,406 products1,077 collections600 pages27 blogs

Mar 2025

2,394 products1,053 collections594 pages27 blogs

Mar 2025

2,286 products1,038 collections582 pages9 blogs

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About Mintandlily

Mintandlily is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 2,442 products organized across 1,167 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Mintandlily uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Mintandlily achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Mintandlily uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Mintandlily ranks #65 out of 1082 stores we track. This places them in the top 6% of jewellery & watches stores by product catalog size. Over the past 6 months, the store has grown its catalog by 156 products.

Last scanned

Feb 18, 2026

Mintandlily | Jewellery & Watches Store Analysis | CommerceRank