Mintandlily
mintandlily.com
Mint & Lily is a personalized jewelry retailer offering customizable necklaces, bracelets, rings, and earrings with engraving services. The store specializes in name necklaces, birthstone rings, and engraved cuffs, with products starting at £23-£30 and free shipping on orders over £55 in the UK and $65 in the US.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,442
+78Collections
1,167
+18Pages
1,257
+276Blog Posts
57
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12668 / 16375
Faster than 23% of stores
Jewellery & Watches Ranking
#592 / 758
Top 78% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.100
Cumulative Layout Shift
98ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
761ms
Time to First Byte
11.3s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#65 in Jewellery & Watches
Top 6% of stores
204% above average
2,442 products vs 802 avg
Slower than 78% of Jewellery & Watches stores
PageSpeed score: 46/100
+156 products
Over the past 6 months
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
204% above average
avg
1521% above average
avg
4389% above average
avg
24% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+7%)
Added 78 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 6% by catalog size
high
Strong content (57 blogs, 1257 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Mintandlily
Mintandlily is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 2,442 products organized across 1,167 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Mintandlily uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mintandlily achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mintandlily uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Mintandlily ranks #65 out of 1082 stores we track. This places them in the top 6% of jewellery & watches stores by product catalog size. Over the past 6 months, the store has grown its catalog by 156 products.
Last scanned
Feb 18, 2026