Jonesroadbeauty
jonesroadbeauty.com
Jones Road Beauty is a clean cosmetics brand specializing in no-makeup makeup products formulated without sulfates, parabens, and phthalates. The store offers a range of beauty items including mascaras, lip glosses, and multi-use balms, with personalized shade matching quizzes to help customers find their ideal products.
Products
85
+5Collections
41
Pages
95
Blog Posts
981
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
- SEO score is 67/100 - fix meta tags, alt text, and structured data
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#5449 / 16375
Faster than 67% of stores
Beauty & Cosmetics Ranking
#122 / 403
Top 30% in category
Category Avg Performance
56
+8 above avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
795ms
Interaction to Next Paint
Additional Metrics
3.0s
First Contentful Paint
470ms
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#201 in Beauty & Cosmetics
Above average (top 35%)
73% below average
85 products vs 315 avg
Faster than 70% of Beauty & Cosmetics stores
PageSpeed score: 64/100
+9 products
Over the past 6 months
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
73% below average
avg
21% below average
avg
400% above average
avg
3533% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 5 products last month
1+ year
Since Jan 2025
Above average catalog size
Top 35% by catalog size
high
Strong content (981 blogs, 95 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Jonesroadbeauty
Jonesroadbeauty is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 85 products organized across 41 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Jonesroadbeauty uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Jonesroadbeauty achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 67/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jonesroadbeauty has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Jonesroadbeauty ranks #201 out of 572 stores we track. This places them in the top 35% of beauty & cosmetics stores by product catalog size. Over the past 6 months, the store has grown its catalog by 9 products.
Last scanned
Feb 18, 2026
