Briogeohair
briogeohair.com
Briogeo is a hair care brand offering shampoos, conditioners, treatments, masks, and styling products formulated with naturally derived ingredients and clean science. The brand focuses on high-performance hair solutions for all hair types and textures, with product lines addressing specific hair concerns like scalp health, curl care, and hair density.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
83
Collections
122
Pages
72
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Beauty & Cosmetics category average (56)
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-25 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.050
Cumulative Layout Shift
170ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
74% below average
83 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
74% below average
avg
135% above average
avg
279% above average
avg
100% below average
avg
Category Intelligence
How Briogeohair compares to other beauty & cosmetics stores
10%
of Beauty & Cosmetics stores use Yotpo
7%
of Beauty & Cosmetics stores use Afterpay
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (0 blogs, 72 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Briogeohair
Briogeohair is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 83 products organized across 122 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Briogeohair uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Briogeohair achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Briogeohair uses Yotpo for customer reviews and offers Afterpay for payment flexibility. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Briogeohair ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 23, 2026
