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Joshuaellis

shopify

joshuaellis.com

Joshua Ellis is a luxury British accessories brand specializing in premium cashmere scarves, stoles, gloves, hats, and wrist warmers, crafted in England with over 250 years of heritage. The collection also includes homeware items such as throws and blankets, all positioned as timeless, high-quality luxury accessories.

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Products

509

Collections

67

Pages

19

Blog Posts

72

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#4457 / 16375

Faster than 73% of stores

Jewelry & Accessories Ranking

#141 / 514

Top 27% in category

Category Avg Performance

57

+9 above avg

Category Avg LCP

1.9s

Slower than avg

66

Performance

84

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.2s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

129ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#138 in Jewelry & Accessories

Top 20% of stores

34% below average

509 products vs 770 avg

Faster than 73% of Jewelry & Accessories stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products509 / avg 770

34% below average

avg

Collections67 / avg 50

34% above average

avg

Pages19 / avg 17

12% above average

avg

Blog Posts72 / avg 26

177% above average

avg

Category Intelligence

How Joshuaellis compares to other jewelry & accessories stores

Finance Adoption

14%

of Jewelry & Accessories stores use Klarna

Insights

  • 61% of Jewelry & Accessories stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 20% by catalog size

Content Investment

high

Strong content (72 blogs, 19 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

509 products67 collections19 pages72 blogs

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About Joshuaellis

Joshuaellis is a jewelry & accessories ecommerce store built on shopify and operating in BR. The store currently offers 509 products organized across 67 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Joshuaellis uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Joshuaellis achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Joshuaellis has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal

Competitive Positioning

Within the Jewelry & Accessories category, Joshuaellis ranks #138 out of 679 stores we track. This places them in the top 20% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 20, 2026

Joshuaellis | Jewelry & Accessories Store Analysis | CommerceRank