Katthelabel
katthelabel.com
Kat The Label is an Australian boutique lingerie brand specializing in lace-focused intimate apparel. The store offers a curated range of underwire bras, bralettes, bodysuits, underwear, sleepwear, and bridal intimates, alongside accessories such as garter belts and tights.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
438
-36Collections
150
+24Pages
138
Blog Posts
28
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Lingerie category average (55)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15587 / 16375
Faster than 5% of stores
Lingerie Ranking
#107 / 115
Top 93% in category
Category Avg Performance
55
-25 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
118ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
492ms
Time to First Byte
15.9s
Speed Index
Store Audit
Actionable insights compared to 181 Lingerie stores
#47 in Lingerie
Above average (top 26%)
42% below average
438 products vs 761 avg
Slower than 93% of Lingerie stores
PageSpeed score: 30/100
+17 products
Over the past few months
Category Benchmarks
Compared to 181 stores in Lingerie
42% below average
avg
10% above average
avg
475% above average
avg
59% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Removed 36 products last month
11 months
Since May 2025
Above average catalog size
Top 26% by catalog size
high
Strong content (28 blogs, 138 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
Jun 2025
Theme changed from Serendipity - MAY 6th | SB to Serendipity Drop II - JUNE 3rd
May 2025
May 2025
Similar Lingerie Stores
Other lingerie stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Katthelabel
Katthelabel is a lingerie ecommerce store built on shopify and operating in AU. The store currently offers 438 products organized across 150 collections, making it comparable in size for the lingerie category.
Theme and Design
Katthelabel uses the Focal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Katthelabel achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Katthelabel has not implemented a third-party review platform and offers PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Lingerie category, Katthelabel ranks #47 out of 181 stores we track. This places them in the top 26% of lingerie stores by product catalog size. Over the past few months, the store has grown its catalog by 17 products.
Last scanned
Feb 18, 2026
