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Lovehoney

shopify

lovehoney.net

Lovehoney is a specialist lingerie retailer offering a curated selection of lingerie styles, including dedicated plus-size collections. The store provides discreet packaging and expert customer support via chat and email.

Lingerie
Dawn
GB / GBP
PayPal +3
Visit Store

Products

368

Collections

157

Pages

68

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • SEO score is 54/100 - fix meta tags, alt text, and structured data
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Lingerie Ranking

#2 / 115

Top 2% in category

Category Avg Performance

55

+2 above avg

Category Avg LCP

1.7s

Faster than avg

57

Performance

91

Accessibility

54

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

81ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 181 Lingerie stores

#4 in Lingerie

Top 2% of stores

52% below average

368 products vs 761 avg

Faster than 98% of Lingerie stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 181 stores in Lingerie

Products368 / avg 761

52% below average

avg

Collections157 / avg 136

15% above average

avg

Pages68 / avg 24

183% above average

avg

Blog Posts3 / avg 68

96% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Clearpay
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

high

Strong content (3 blogs, 68 pages)

Tech Stack Maturity

Mature stack

No review platform (35% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

368 products157 collections68 pages3 blogs

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About Lovehoney

Lovehoney is a lingerie ecommerce store built on shopify and operating in GB. The store currently offers 368 products organized across 157 collections, making it comparable in size for the lingerie category.

Theme and Design

Lovehoney uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of lingerie stores.

Performance Analysis

Based on Google PageSpeed Insights, Lovehoney achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 54/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Lovehoney has not implemented a third-party review platform and offers PayPal, Klarna, Clearpay, Afterpay for payment flexibility.

Competitive Positioning

Within the Lingerie category, Lovehoney ranks #4 out of 181 stores we track. This places them in the top 2% of lingerie stores by product catalog size.

Last scanned

Feb 23, 2026

Lovehoney | Lingerie Store Analysis | CommerceRank