Keeling
keeling.co.uk
Rutland London is an English manufacturer of luxury bathroom and heating products, offering high-end brassware, radiators, and bathroom fixtures with timeless designs and premium craftsmanship. The brand focuses on enduring quality materials and serves the luxury home improvement market.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
459
Collections
161
Pages
38
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Home Improvement category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12691 / 16375
Faster than 22% of stores
Home Improvement Ranking
#249 / 334
Top 75% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
—
Time to First Byte
8.7s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#119 in Home Improvement
Top 24% of stores
71% below average
459 products vs 1,558 avg
Slower than 75% of Home Improvement stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 503 stores in Home Improvement
71% below average
avg
92% above average
avg
65% above average
avg
65% below average
avg
Category Intelligence
How Keeling compares to other home improvement stores
16%
of Home Improvement stores use Zip (Quadpay)
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Keeling
Keeling is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 459 products organized across 161 collections, making it comparable in size for the home improvement category.
Theme and Design
Keeling uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Keeling achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Keeling has not implemented a third-party review platform and offers Pipe, Zip (Quadpay) for payment flexibility. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Keeling ranks #119 out of 503 stores we track. This places them in the top 24% of home improvement stores by product catalog size.
Last scanned
Feb 20, 2026
