Killstar
killstar.com
Killstar is a gothic and alternative clothing retailer specializing in dark, edgy apparel and lifestyle products. The brand channels emotional power and raw energy through its designs, catering to the alternative fashion community with a distinctive goth aesthetic.
Performance Needs Attention
This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
822
Collections
807
Pages
175
Blog Posts
117
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 32 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15982 / 16375
Faster than 2% of stores
Fashion & Clothing Ranking
#2914 / 2989
Top 97% in category
Category Avg Performance
57
-32 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
205ms
Interaction to Next Paint
Additional Metrics
2.7s
First Contentful Paint
523ms
Time to First Byte
16.0s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#699 in Fashion & Clothing
Top 16% of stores
0% above average
822 products vs 819 avg
Slower than 97% of Fashion & Clothing stores
PageSpeed score: 25/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
0% above average
avg
768% above average
avg
327% above average
avg
266% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 16% by catalog size
high
Strong content (117 blogs, 175 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Killstar
Killstar is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 822 products organized across 807 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Killstar uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Killstar achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Killstar uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Clearpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Killstar ranks #699 out of 4419 stores we track. This places them in the top 16% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
