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Killstar

shopify

killstar.com

Killstar is a gothic and alternative clothing retailer specializing in dark, edgy apparel and lifestyle products. The brand channels emotional power and raw energy through its designs, catering to the alternative fashion community with a distinctive goth aesthetic.

Fashion & Clothing
Bespoke
GB / GBP
Yotpo
Pipe +4
Visit Store

Performance Needs Attention

This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

822

Collections

807

Pages

175

Blog Posts

117

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 32 points below Fashion & Clothing category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#15982 / 16375

Faster than 2% of stores

Fashion & Clothing Ranking

#2914 / 2989

Top 97% in category

Category Avg Performance

57

-32 below avg

Category Avg LCP

1.9s

Slower than avg

25

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

3.2s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPneeds work

205ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

2.7s

First Contentful Paint

TTFBgood

523ms

Time to First Byte

SIpoor

16.0s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#699 in Fashion & Clothing

Top 16% of stores

0% above average

822 products vs 819 avg

Slower than 97% of Fashion & Clothing stores

PageSpeed score: 25/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products822 / avg 819

0% above average

avg

Collections807 / avg 93

768% above average

avg

Pages175 / avg 41

327% above average

avg

Blog Posts117 / avg 32

266% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

Pipe
PayPal
Klarna
Clearpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 16% by catalog size

Content Investment

high

Strong content (117 blogs, 175 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Feb 2026

822 products807 collections175 pages117 blogs

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About Killstar

Killstar is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 822 products organized across 807 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Killstar uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Killstar achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Killstar uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Clearpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Killstar ranks #699 out of 4419 stores we track. This places them in the top 16% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Killstar | Fashion & Clothing Store Analysis | CommerceRank