Pursuefitness
pursuefitness.co.uk
Pursue Fitness is a UK-based gym wear and athleisure brand offering workout clothing and accessories for men and women, including leggings, sports bras, hoodies, joggers, and casual lifestyle pieces designed for both gym and everyday wear.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
825
Collections
131
Pages
29
Blog Posts
161
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11805 / 16375
Faster than 28% of stores
Fashion & Clothing Ranking
#2153 / 2989
Top 72% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.090
Cumulative Layout Shift
102ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
472ms
Time to First Byte
10.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#694 in Fashion & Clothing
Top 16% of stores
1% above average
825 products vs 819 avg
Slower than 72% of Fashion & Clothing stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
1% above average
avg
41% above average
avg
29% below average
avg
403% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 16% by catalog size
high
Strong content (161 blogs, 29 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Pursuefitness
Pursuefitness is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 825 products organized across 131 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Pursuefitness uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pursuefitness achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pursuefitness uses judge.me for customer reviews and offers PayPal, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Pursuefitness ranks #694 out of 4419 stores we track. This places them in the top 16% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
