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Kingofdiamonds

shopify

kingofdiamonds.uk

King of Diamonds is a fine jewellery designer and maker offering bespoke precious metal and diamond jewellery, including chains, bracelets, rings, pendants, earrings, and luxury watches. The brand emphasizes premium craftsmanship, creative design, and sustainable practices across its gold, silver, and diamond collections.

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Products

137

Collections

12

Pages

13

Blog Posts

22

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content13/15 (Rich)

Top Recommendations

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PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

+22 above avg

Category Avg LCP

1.8s

79

Performance

93

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.6s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

83% below average

137 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 79/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products137 / avg 802

83% below average

avg

Collections12 / avg 72

83% below average

avg

Pages13 / avg 28

54% below average

avg

Blog Posts22 / avg 46

52% below average

avg

Theme & Design

Theme Name

Refresh

Type

Theme Store

Theme Store ID

1567

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

137 products12 collections13 pages22 blogs

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About Kingofdiamonds

Kingofdiamonds is a jewellery & watches ecommerce store built on shopify and operating in IT. The store currently offers 137 products organized across 12 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Kingofdiamonds uses the Refresh theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Kingofdiamonds achieves a performance score of 79/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Kingofdiamonds has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Kingofdiamonds ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Kingofdiamonds | Jewellery & Watches Store Analysis | CommerceRank