Kitbox
kitbox.co
KITBOX is a specialized retailer offering functional fitness apparel, footwear, supplements, equipment, and accessories designed for CrossFit and fitness enthusiasts. The store carries branded products from major fitness equipment and apparel manufacturers, positioning itself as a comprehensive destination for fitness-focused consumers.
Products
903
Collections
367
Pages
62
Blog Posts
239
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#7683 / 16375
Faster than 53% of stores
Sports & Fitness Ranking
#78 / 144
Top 54% in category
Category Avg Performance
58
+1 above avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
96ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
450ms
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#21 in Sports & Fitness
Top 10% of stores
41% above average
903 products vs 640 avg
Slower than 54% of Sports & Fitness stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 218 stores in Sports & Fitness
41% above average
avg
502% above average
avg
195% above average
avg
896% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 10% by catalog size
high
Strong content (239 blogs, 62 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Kitbox
Kitbox is a sports & fitness ecommerce store built on shopify and operating in DE. The store currently offers 903 products organized across 367 collections, making it larger than average for the sports & fitness category.
Theme and Design
Kitbox uses the Symmetry theme from the Shopify Theme Store. This theme choice is used by 3% of sports & fitness stores.
Performance Analysis
Based on Google PageSpeed Insights, Kitbox achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kitbox has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Fitness category, Kitbox ranks #21 out of 218 stores we track. This places them in the top 10% of sports & fitness stores by product catalog size.
Last scanned
Feb 19, 2026
