Knittingwool
knittingwool.com
SMD Knitting is an online retailer offering a wide selection of yarns in various weights, fibers, and colors, along with knitting needles and accessories. The store stocks popular knitting brands including James C Brett, King Cole, Sirdar, Stylecraft, Rowan, and West Yorkshire Spinners, catering to knitting hobbyists and crafters of all levels.
Products
5,069
Collections
19
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#5777 / 16375
Faster than 65% of stores
Arts & Crafts Ranking
#304 / 708
Top 43% in category
Category Avg Performance
60
+3 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
85ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
298ms
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#35 in Arts & Crafts
Top 3% of stores
435% above average
5,069 products vs 948 avg
Faster than 57% of Arts & Crafts stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
435% above average
avg
62% below average
avg
73% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Top 10% largest catalog
Top 3% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Knittingwool
Knittingwool is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 5,069 products organized across 19 collections, making it larger than average for the arts & crafts category.
Theme and Design
Knittingwool uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Knittingwool achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Knittingwool has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Knittingwool ranks #35 out of 1004 stores we track. This places them in the top 3% of arts & crafts stores by product catalog size.
Last scanned
Feb 18, 2026
