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Knittingwool

shopify

knittingwool.com

SMD Knitting is an online retailer offering a wide selection of yarns in various weights, fibers, and colors, along with knitting needles and accessories. The store stocks popular knitting brands including James C Brett, King Cole, Sirdar, Stylecraft, Rowan, and West Yorkshire Spinners, catering to knitting hobbyists and crafters of all levels.

Arts & Crafts
Bespoke
GB / GBP
PayPal +1
Visit Store

Products

5,069

Collections

19

Pages

4

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#5777 / 16375

Faster than 65% of stores

Arts & Crafts Ranking

#304 / 708

Top 43% in category

Category Avg Performance

60

+3 above avg

Category Avg LCP

1.8s

Faster than avg

63

Performance

95

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

85ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.8s

First Contentful Paint

TTFBgood

298ms

Time to First Byte

SIneeds work

5.6s

Speed Index

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#35 in Arts & Crafts

Top 3% of stores

435% above average

5,069 products vs 948 avg

Faster than 57% of Arts & Crafts stores

PageSpeed score: 63/100

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products5,069 / avg 948

435% above average

avg

Collections19 / avg 50

62% below average

avg

Pages4 / avg 15

73% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Feb 2026

Market Position

Top 10% largest catalog

Top 3% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Mature stack

No review platform (18% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

5,069 products19 collections4 pages3 blogs

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About Knittingwool

Knittingwool is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 5,069 products organized across 19 collections, making it larger than average for the arts & crafts category.

Theme and Design

Knittingwool uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Knittingwool achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Knittingwool has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Arts & Crafts category, Knittingwool ranks #35 out of 1004 stores we track. This places them in the top 3% of arts & crafts stores by product catalog size.

Last scanned

Feb 18, 2026

Knittingwool | Arts & Crafts Store Analysis | CommerceRank