Laayo
laayo.co.uk
LÁAYO is a lifestyle brand that specializes in unique printed homeware and home textile products. Their range includes sleepwear, robes, bed linens, dresses, kitchen items like aprons and oven gloves, and home décor such as cushions, rugs, placemats, and coasters.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
39
Collections
35
Pages
21
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-20 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
96% below average
39 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 673 stores in Homeware
96% below average
avg
55% below average
avg
5% above average
avg
41% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Laayo
Laayo is a homeware ecommerce store built on shopify and operating in ES. The store currently offers 39 products organized across 35 collections, making it comparable in size for the homeware category.
Theme and Design
Laayo uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 3% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Laayo achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Laayo uses Stamped for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Homeware category, Laayo ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 22, 2026
