Back to Directory

Farragoods

Shopify

farragoods.com

FARRA is a curated homeware brand offering essential elements for the home, including cutlery, napkins, blankets, and textiles. The store positions itself as a purveyor of intentionally selected, elevated home goods designed to inspire everyday living.

Homeware
Debut
ES / EUR
PayPal
Visit Store

Products

31

Collections

11

Pages

20

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#9008 / 16375

Faster than 45% of stores

Homeware Ranking

#276 / 457

Top 60% in category

Category Avg Performance

58

-1 below avg

Category Avg LCP

2.0s

57

Performance

97

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#493 in Homeware

Below 73% of stores

97% below average

31 products vs 898 avg

Slower than 60% of Homeware stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 673 stores in Homeware

Products31 / avg 898

97% below average

avg

Collections11 / avg 78

86% below average

avg

Pages20 / avg 20

0% above average

avg

Blog Posts3 / avg 29

90% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 73% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

31 products11 collections20 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Farragoods

Farragoods is a homeware ecommerce store built on Shopify and operating in ES. The store currently offers 31 products organized across 11 collections, making it comparable in size for the homeware category.

Theme and Design

Farragoods uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of homeware stores.

Performance Analysis

Based on Google PageSpeed Insights, Farragoods achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Farragoods has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Farragoods ranks #493 out of 673 stores we track. This places them in the top 73% of homeware stores by product catalog size.

Last scanned

Feb 25, 2026

Farragoods | Homeware Store Analysis | CommerceRank