Lansinoh
lansinoh.co.uk
Lansinoh is a specialist retailer of maternity and infant care products, offering a comprehensive range of items for pregnancy, postpartum recovery, and breastfeeding support. The store stocks nipple creams, breast pads, hydrogel pads, maternity skincare, and breastmilk storage solutions designed to support mothers throughout their breastfeeding journey.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
66
Collections
35
Pages
54
Blog Posts
94
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.020
Cumulative Layout Shift
81ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
89% below average
66 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
89% below average
avg
63% below average
avg
184% above average
avg
185% above average
avg
Category Intelligence
How Lansinoh compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (94 blogs, 54 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Lansinoh
Lansinoh is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 66 products organized across 35 collections, making it comparable in size for the baby & kids category.
Theme and Design
Lansinoh uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lansinoh achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lansinoh has not implemented a third-party review platform and offers Pipe for payment flexibility. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Lansinoh ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 23, 2026
