Back to Directory

Bumbleride

Shopify

bumbleride.ru

Bumbleride Russia sells eco-friendly, single and double strollers designed for outdoor use, along with complementary accessories. The brand emphasizes sustainability and environmental responsibility while providing mobility solutions for families with young children.

Baby & Kids
Bespoke
GB / RUB
Stamped
Visit Store

Products

53

Collections

8

Pages

8

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#8614 / 16375

Faster than 47% of stores

Baby & Kids Ranking

#187 / 402

Top 47% in category

Category Avg Performance

56

+2 above avg

Category Avg LCP

1.7s

Faster than avg

58

Performance

91

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

86ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#359 in Baby & Kids

Below 62% of stores

91% below average

53 products vs 612 avg

Faster than 53% of Baby & Kids stores

PageSpeed score: 58/100

No BNPL options

64% of Baby & Kids stores offer PayPal

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products53 / avg 612

91% below average

avg

Collections8 / avg 95

92% below average

avg

Pages8 / avg 19

58% below average

avg

Blog Posts3 / avg 33

91% below average

avg

Category Intelligence

How Bumbleride compares to other baby & kids stores

Review Platform Adoption

3%

of Baby & Kids stores use Stamped

Insights

  • 64% of Baby & Kids stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Reviews Platform

Stamped

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 62% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (70% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

53 products8 collections8 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Bumbleride

Bumbleride is a baby & kids ecommerce store built on Shopify and operating in GB. The store currently offers 53 products organized across 8 collections, making it comparable in size for the baby & kids category.

Theme and Design

Bumbleride uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Bumbleride achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bumbleride uses Stamped for customer reviews. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal

Competitive Positioning

Within the Baby & Kids category, Bumbleride ranks #359 out of 575 stores we track. This places them in the top 62% of baby & kids stores by product catalog size.

Last scanned

Feb 25, 2026

Bumbleride | Baby & Kids Store Analysis | CommerceRank