Leichie
leichie.in
Lei-Chie is a Mumbai-based manufacturer and retailer of western-style clothing for young girls aged 1-12 years. The brand specializes in girls' dresses, frocks, clothing sets, skirts, and coordinated tops, targeting the children's fashion market.
Products
125
Collections
7
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2970 / 16375
Faster than 82% of stores
Baby & Kids Ranking
#50 / 402
Top 12% in category
Category Avg Performance
56
+14 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
421ms
Time to First Byte
5.0s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#257 in Baby & Kids
Above average (top 45%)
80% below average
125 products vs 612 avg
Faster than 88% of Baby & Kids stores
PageSpeed score: 70/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
80% below average
avg
93% below average
avg
68% below average
avg
91% below average
avg
Category Intelligence
How Leichie compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 45% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Leichie
Leichie is a baby & kids ecommerce store built on shopify and operating in IN. The store currently offers 125 products organized across 7 collections, making it comparable in size for the baby & kids category.
Theme and Design
Leichie uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Leichie achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Leichie has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Leichie ranks #257 out of 575 stores we track. This places them in the top 45% of baby & kids stores by product catalog size.
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