Gro
gro.club
Gro Club is a circular kids' brand that offers Smart Ownership of children's products including bicycles, cradles, cots, strollers, car seats, and baby gear. The store enables customers to upgrade products as their children grow, promoting sustainability and ease through its subscription-based circular ownership model.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
44
Collections
21
Pages
22
Blog Posts
76
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Baby & Kids category average (56)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13375 / 16375
Faster than 18% of stores
Baby & Kids Ranking
#326 / 402
Top 81% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
132ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#378 in Baby & Kids
Below 66% of stores
93% below average
44 products vs 612 avg
Slower than 81% of Baby & Kids stores
PageSpeed score: 44/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
93% below average
avg
78% below average
avg
16% above average
avg
130% above average
avg
Category Intelligence
How Gro compares to other baby & kids stores
0%
of Baby & Kids stores use Ryviu
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Ryviu
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
high
Strong content (76 blogs, 22 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Gro
Gro is a baby & kids ecommerce store built on Shopify and operating in IN. The store currently offers 44 products organized across 21 collections, making it comparable in size for the baby & kids category.
Theme and Design
Gro uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Gro achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 72/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gro uses Ryviu for customer reviews. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Gro ranks #378 out of 575 stores we track. This places them in the top 66% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
