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Londonvelvet

shopify

londonvelvet.co.uk

General
Madrid
GB / GBP
PayPal +1
Visit Store

Products

36

-36

Collections

18

-5

Pages

42

Blog Posts

34

CommerceRank Score

Overall store health assessment based on 5 key factors

F

24/100

authority8/40 (Low)
performance7/25 (Poor)
catalog6/15 (Growing)
growth0/15 (Shrinking)
tech Stack3/5 (Partial)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Product count is declining — review catalogue strategy
  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 48762 General stores

#31805 in General

Below 65% of stores

96% below average

36 products vs 957 avg

-36 products

Over the past few months

Category Benchmarks

Compared to 48762 stores in General

Products36 / avg 957

96% below average

avg

Collections18 / avg 67

73% below average

avg

Pages42 / avg 26

62% above average

avg

Blog Posts34 / avg 36

6% below average

avg

Domain Authority

Backlink strength & referring domains

19/ 100

Referring Domains

12

Total Links

12

Top Linking Domains

  • citizen-femme.com1
  • frowmagazine.com1
  • millalascelles.com1
  • rubyandpearl1.com1
  • sheerluxe.com1

Data via Crawly Backlink Checker

Theme & Design

Theme Name

Madrid

Type

Theme Store

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Declining (-50%)

Tracking History

Unknown

Market Position

Below average catalog size

Top 65% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

May 2026

36 products18 collections

Mar 2026

72 products23 collections42 pages34 blogs

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About Londonvelvet

Londonvelvet is a general ecommerce store built on shopify and operating in GB. The store currently offers 36 products organized across 18 collections, making it comparable in size for the general category.

Theme and Design

Londonvelvet uses the Madrid theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Londonvelvet has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the General category, Londonvelvet ranks #31805 out of 48762 stores we track. This places them in the top 65% of general stores by product catalog size. Over the past few months, the store has reduced its catalog by 36 products.

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