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Lottieday

shopify

lottieday.com

Lottie Day is a Norfolk-based producer of handmade napkins and tea towels crafted from 100% cotton. The store offers themed collections including vegetable, seafood, and wildlife designs, along with customizable napkin sets and complementary products like greetings cards and screen prints, positioned as gifts for foodies and home enthusiasts.

Homeware
Craft
LT / EUR
PayPal
Visit Store

Products

44

Collections

23

Pages

8

Blog Posts

103

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Homeware Ranking

#1 / 457

Top 0% in category

Category Avg Performance

58

+2 above avg

Category Avg LCP

2.0s

Faster than avg

60

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

110ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

95% below average

44 products vs 898 avg

Faster than 100% of Homeware stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 673 stores in Homeware

Products44 / avg 898

95% below average

avg

Collections23 / avg 78

71% below average

avg

Pages8 / avg 20

60% below average

avg

Blog Posts103 / avg 29

255% above average

avg

Theme & Design

Theme Name

Craft

Type

Theme Store

Theme Store ID

1368

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

high

Strong content (103 blogs, 8 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

44 products23 collections8 pages103 blogs

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About Lottieday

Lottieday is a homeware ecommerce store built on shopify and operating in LT. The store currently offers 44 products organized across 23 collections, making it comparable in size for the homeware category.

Theme and Design

Lottieday uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of homeware stores.

Performance Analysis

Based on Google PageSpeed Insights, Lottieday achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Lottieday has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Lottieday ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.

Last scanned

Feb 23, 2026

Lottieday | Homeware Store Analysis | CommerceRank